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Colin Farrington,
Director General IPR
PR is such a wide area, it can mean everything to everyone.
Which is why we offer such a wide range of possibilities for creating and managing opinions.
Your company’s reputation is the product of a complex mix of association, direct experience and peer opinion. Unless you try to manage that reputation, it can come to manage you.
But that doesn’t mean that PR is ‘spin.’ Intelligent, well-planned and professionally executed, it produces measurable, quantifiable results.